During the summer when temperatures are high and people are constaintly in need of refreshment, their drinks need to stay cool despite the weather. Ice cubes are a great way to do this but when they're made out of water they always effect the taste and form of the drink. That's why you should start a business that produces ice cubes that are made out of a specific drink or flavour so that when you put them into you drink to cool it, it doesn't change the taste. The challenge is how to keep the ice cubes frozen as they make their way to the consumer but it's not an impossible task.
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