Many countries are trying to develop their images in cleanliness and other hygienic issues, and one of the ways to do this is by making the first impression for tourists extremely positive. This means that the overall look of the major cities have to be clean and 'happy', and the way to do this is to clean the sidewalks so that they are spotless.
There are a couple of companies who for example clean chewing gum off sidewalks but as large cities get larger and wastefulness becomes more and more common, there's always need for another service provider in this field.
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